Their first phone.Safe from day one.
Peace of mind for you, real connection for them. A voice-only phone so kids can reach their people — and still be kids.
Who will they call today?
We kept putting off the phone. Not because we didn't trust our kids — because we knew what came with it.
The endless scroll. Group chats that never quiet down. The slow, steady replacement of real life with a screen. Childhood isn't disappearing all at once. It's being borrowed, notification by notification.
So we built something different. Calls only. Approved contacts only. No apps, no alerts, no algorithm working against you.
Just kids, and the people who matter.
Everything you need. Nothing you don't.
Give kids the freedom to connect while giving yourself total peace of mind. Only the contacts you approve in the LOUP parent app can call in or out. Say goodbye to spam, strangers, and robocalls — just voices you know and trust.
Intentionally designed without apps, using E-Ink (the same low-power display as e-readers). Eye-friendly, feed-free, and built so kids can focus and live in the moment.
Use the companion app to set Quiet Hours that prevent incoming and outgoing calls on your schedule — homework, dinner, bedtime. You control when the phone is active.
Parents can page kids anytime for free — call or bell over Wi-Fi. No yelling across the house, no extra charges. $0/mo forever.
Swap the back plate. Pick a vibe. Show what you're into — without turning the phone into a screen.
LOUP runs on WiFi at home, and anywhere you've pre-saved a network. Choose the LTE model and they're reachable anywhere — same approved contacts, same parent controls, no dead zones. No open internet. Ever.
No ads, no profiling, no selling your family's data. Loup runs on a closed network you control from the parent app.
Two models
WiFi, or WiFi + LTE. Same Loup.
Same approved contacts. Same parent controls. Same closed network. The only difference is how far they can go — and what you pay per month.
| LOUP WiFi | LOUP WiFi + LTE | |
|---|---|---|
| Pre-order | $149 | $199 |
| At launch | $199 | $249 |
| LOUP↔LOUP calls | Always free | Always free |
| External contacts | $10/mo | $10/mo |
| LTE connectivity | — | $10/mo |
| Monthly total | $10/mo | $20/mo |
| Coverage away from WiFi | Parent hotspot | LTE anywhere |
| Carrier contract | None | None |
| Open internet / browser | No | No |
| Location tracking | No | No |
What it costs to stay connected
The monthly cost below is for external contacts and LTE. Calls between Loup devices cost nothing, ever.
LOUP WiFi
$10/mo total
Home, school, saved networks.
- LOUP↔LOUP — always free
- External contacts — $10/mo
LOUP WiFi + LTE
$20/mo total
Reachable anywhere. Same rules.
- LOUP↔LOUP — always free
- External contacts — $10/mo
- LTE connectivity — $10/mo
- Total — $20/mo
LTE is handled through LOUP — no separate carrier contract.
Pre-order LTE — $199We get it. You've thought of this.
Why not just get a watch?
A watch is built for tracking, not talking. There's a reason nobody naturally holds their wrist to their ear — the calling experience is awkward, the screen is tiny, and you're still one app download away from the internet.
Connectivity without the chemistry.
Why not just lock down a smartphone?
A restricted smartphone is still a smartphone. The app store is still there. The browser is still there. And trust us — they always find a way around.
Parental controls are a patch, not a solution. And the apps, the storage, the carrier plan? You're paying for all of it.
You're managing restrictions forever instead of starting with the right device.
Why not stick with a landline?
A landline stays in one room. Kids still have to remember which button is grandma — and they can't take it with them.
LOUP travels. Home, friends' house, grandparents' — saved WiFi, or LTE if you choose that model. Same contacts. Same controls.
A fixed landline isn't independence.
Ready when you are.
A kids phone. No apps, no feeds, no strangers. Calls only — to the people you approve.
WiFi
$149
$199 at launch
Home, school, saved networks.
- ✓ LOUP↔LOUP — always free
- ✓ External contacts — $10/mo
- ✓ Works on saved WiFi & hotspot
- ✓ No carrier contract
$10/mo
WiFi + LTE
Always reachable$199
$249 at launch
Reachable anywhere. Same rules.
- ✓ LOUP↔LOUP — always free
- ✓ External contacts — $10/mo
- ✓ LTE connectivity — $10/mo
- ✓ eSIM through LOUP — no carrier contract
- ✓ No open internet
$20/mo
Ships within 60 days · 100% refundable before dispatch · 30-day trial on delivery
WiFi + LTE includes eSIM · LTE model supports 911 · WiFi model does not · No open internet · Parent-controlled network · Closed contacts only
In the box
- 1x LOUP Phone
- 1x USB-C Braided Charging Cable
- Stickers & quick-start card
- Lifetime Parent Companion App Access