Phones for the anti-screen age.

You aren't alone in being frustrated.

8 out of 10 parents hate that they feel "forced" into the smartphone trap.

Loup is the escape hatch.

Traditional "free play" has declined by 25% since smartphones went mainstream.

The Vanishing Playground

Kids 8-12 now spend 5.5 hours a day on entertainment screens.

The Play Gap.

It’s taken over everything.

95% of teens say they are "constantly" online.

The Phone Before Their First Smartphone.

They stay connected. You stay in control. No apps. No algorithms. No compromise.

Give your child the freedom to connect while giving yourself total peace of mind. Only the contacts you approve in the LOUP parent app can call in or out. Say goodbye to spam, strangers, and robocalls—it’s just voices you know and trust.
The LOUP phone is intentionally designed without apps, utilizing E-Ink technology (the same low-power, screen-free display used in E-Readers). This simple, eye-friendly approach requires only a basic wifi connection to ensure your child's communication is stable and secure, allowing them to focus and live in the moment.
Maintain household routines and ensure a healthy tech-life balance. Use the companion app to set Quiet Hours that prevent incoming and outgoing calls on your schedule. Whether it's homework time, dinner time, or bedtime, you have total control over when the phone is active.
Tired of yelling across the house for dinner? Did you do your homework? Where did you hide my keys?
Loup has a built-in pager function that you can talk directly into, or ping.
Intentionally designed to let kids reach 911 with a press-and-hold action—accessible in a real emergency, but designed to prevent accidental dials.

A person wearing a dark gray zip-up hoodie with a phone in the front pocket displaying the word 'OUCH' in large black letters.

A beige JanSport backpack with a black handle on top, containing a black and white LOUP tag visible in front pocket, set against a plain light grey background.

A metallic door with a white vertical sign that says 'LOOP' in black letters.

A young boy wearing a beanie hat talking on a mobile phone, black and white photo.

Chock Full of Nothing. No social media. No games. No rabbit holes.

Purity of Purpose

No social media. No games. No rabbit holes.

WiFi Only

No SIM card. No cellular bill. Connects over home or school WiFi — simple and affordable.

Parent Control App

Approve contacts, set call hours and page them directly. Full control from your phone.

Designed With Kids

Durable, pocket-sized, and designed to survive being a kid.

Why We Started Loup

People standing in a line, all looking at their smartphones.

We kept putting off the phone. Not because we didn't trust our kids—because we knew what came with it.

The endless scroll. Group chats that never quiet down. The slow, steady replacement of real life with a screen. Childhood isn't disappearing all at once. It's being borrowed, notification by notification.

Kids don't need less connection. They need better connection. The kind that doesn't come with an algorithm designed to trap attention.

So we built a device that does the opposite. One that puts attention back where it belongs—on friendship, conversation, and presence. Not on dinging, checking, and the next thing.

That's Loup.

Read the Whole Story

A young man with curly hair smiling while talking on a smartphone, wearing a T-shirt, against a plain background.

A boy with curly hair, smiling and talking on a phone, inside a cozy makeshift tent decorated with string lights. He is wrapped in blankets.

A young woman sitting on a staircase, holding a phone to her ear, smiling, with shadows cast on the stairs and wall.

Two girls sitting on a rug in a bedroom, laughing and talking. One girl has braided hair, the other has straight hair. The room has a window, a desk with papers, clothes piled on a chair, and books on the floor.

A young boy with curly hair sitting inside a makeshift blanket fort, smiling and talking on a mobile phone, surrounded by blankets and pillows, with string lights hanging inside the fort.

A smiling woman with short curly hair and freckles talking on a phone.

A young girl with curly hair lying on her back on a bed, smiling and talking on a mobile phone, with books and a teddy bear on a windowsill in the background.

A young boy lying on a couch and talking on a phone, with books and a teddy bear in the background.

A young boy talking on a cellphone, wearing a cap and a T-shirt, in black and white.

Companion App Features

Give your child the freedom to connect while giving yourself total peace of mind. Only the contacts you approve in the LOUP parent app can call in or out. Say goodbye to spam, strangers, and robocalls—it’s just voices you know and trust.
The LOUP phone is intentionally designed without apps, utilizing E-Ink technology (the same low-power, screen-free display used in E-Readers). This simple, eye-friendly approach requires only a basic wifi connection to ensure your child's communication is stable and secure, allowing them to focus and live in the moment.
Maintain household routines and ensure a healthy tech-life balance. Use the companion app to set Quiet Hours that prevent incoming and outgoing calls on your schedule. Whether it's homework time, dinner time, or bedtime, you have total control over when the phone is active.
Tired of yelling across the house for dinner? Did you do your homework? Where did you hide my keys?
Loup has a built-in pager function that you can talk directly into, or ping.
Intentionally designed to let kids reach 911 with a press-and-hold action—accessible in a real emergency, but designed to prevent accidental dials.